Chestnut Group

The Client

Chestnut Group is an independent hospitality group with pubs with rooms and Big Houses across the East of England. It's known for its warm, community-focused approach and strong sense of place.

The Challenge

Chestnut Group wanted to strengthen its content marketing to better showcase its pubs and locations, attract visitors to the region and support bookings across its portfolio. With a strong brand and growing estate, the challenge was to create consistent, high-quality content that reflected the individuality of each property while aligning with the wider Chestnut brand.

Our Approach

NK Marketing worked with Chestnut Group to deliver content-led marketing support rooted in place, story and audience insight. Taking a strategic approach to content, combined on-site content shoots with copywriting that celebrated the East of England, highlighted local attractions and positioned Chestnut pubs as ideal bases for exploring the region.

Each piece of content, both written and video, was carefully aligned with Chestnut’s tone, ensuring it felt warm, authentic and reflective of the brand’s values, while also supporting wider marketing and SEO goals.

Summary

Content creation to support brand storytelling, destination marketing and SEO across a portfolio of hospitality venues in the East of England.

Services Used

Content Creation & Strategy

Social Media Management
Blog Writing & Copywriting

Focus Area

Brand Storytelling | Destination Marketing | Visibility

What We Delivered

Content Creation & Strategy

Planned and created destination-led content highlighting local attractions, seasonal moments and Chestnut pubs, supported by brand-aligned copy that reflected Chestnut’s warm, authentic tone of voice and supported SEO.

Short-Form Video & On-Site Content Shoots

Delivered on-site content shoots across Chestnut pubs, capturing short-form video and imagery that was edited into engaging social-first content to showcase each venue and its surroundings.

Social Media Management & Distribution

Managed and planned social media content across channels, using a mix of video, imagery and copy to improve consistency, highlight seasonal stories and drive engagement.

The Impact

Strengthened Chestnut Group’s content-led marketing approach
Increased consistency across social media and digital channels
Improved engagement through regular short-form video content
Supported organic visibility through SEO-focused blogs and copy
Helped position Chestnut pubs as destinations within the wider East of England