top of page

Stay in a Pub

Bedroom within a Heartwood Inns Pub

The Client

Stay in a Pub is the UK's leading pub accommodation website, connecting travellers with authentic pub stays while supporting independent pubs across the country. ​

The Challenge

Stay in a Pub wanted to strengthen brand awareness, increase engagement across its digital platforms and drive more direct bookings for its member pubs. As a growing platform in a competitive tourism marketing, they needed a clear, strategic marketing approach that would amplify their message and attract new audiences. 

Our Approach

Working as freelance Head of Marketing, NK Marketing led the development and delivery of a strategic, multi-channel marketing approach focused on visibility, engagement and growth. The strategy was shaped around three core pillars: social media, email marketing and lead generation - all working together to support brand growth and drive traffic to the platform.

​

A strong emphasis was placed on showcasing the individuality of each pub stay, building community across channels and nurturing audiences throughout the customer journey.

Summary

Strategic marketing leadership for the UK's leading pub accommodation platform, focused on increasing brand awareness, growing digital audiences and driving direct booking for member pubs. 

Services Used

Marketing Strategy

Social Media & Content 

Email Marketing 

Focus Area

Brand Awareness | Engagement | Growth

Royal Forest, Epping.png

What We Delivered

Social Media Strategy & Content

Refined the social media approach to highlight unique pub stays, strengthen brand storytelling and encourage engagement, resulting in consistent audience growth across channels. 

Email Marketing & CRM

Led email marketing campaigns through HubSpot, focusing on subscriber nurturing, improved engagement and driving traffic back to the website. 

Lead Generation & Audience Growth

Developed and grew monthly competitions to attract new audiences, expanding both social media reach and email marketing lists. 
 

The Impact

  • Strengthened brand presence within the hospitality & tourism sector 

  • Social media engaged increased by 25%

  • Social media following grew by over 3,000 followers

  • TikTok channel relaunched to reach a new audience 

  • Email open rates increased by 7% 

  • Expanded overall audience through strategic lead generation activity

Bildeston Crown.png

“From the outset, Naomi brought enthusiasm, insight and a genuine desire to make a difference. She led our social media and email marketing with a clear strategic focus, delivering engaging content and successful lead generation campaigns. She is highly knowledgeable, thoughtful in her approach and a pleasure to work with.”

Sophie Braybrooke, CEO at Stay in a Pub

bottom of page