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University of Suffolk Students' Union

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The Client

The University of Suffolk Students’ Union (UOS SU) is a student-led organisation based in Ipswich, supporting and representing students throughout their university experience.

The Challenge

NK Marketing worked with UOS SU across two consecutive years, providing both strategic support and hands-on delivery at key moments.

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In 2024, the focus was on embedding quickly into the team, providing leadership and communications expertise during a period of change, and ensuring Freshers Week was delivered confidently and effectively.

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In 2025, support evolved into a project management role, overseeing the coordination of Freshers Week activity to ensure events ran smoothly, aligned with campaign goals and consistently reflected the SU’s role as a key support system for students.

Our Approach

In summer 2024, the University of Suffolk Students’ Union faced a period of transition, with changes to both its marketing role and leadership team, while needing to deliver Freshers Week - its largest and most high-profile campaign of the year.

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Following the success of the 2024 campaign, NK Marketing was invited back in 2025 to support the project management of Freshers Week, ensuring a complex programme of events ran smoothly, remained aligned with campaign objectives and delivered a positive, joined-up experience for students.

Summary

Strategic marketing consultancy and project management support across two Freshers Week campaigns, ensuring continuity, strong delivery and a positive student experience during a period of organisational change.

Services Used

Marketing & Communications Consultancy
Campaign & Project Management
Social Media & Content Support

Focus Area

Campaign Delivery | Engagement | Student Experience

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What We Delivered

Social Media Strategy & Content

Refined the social media approach to highlight unique pub stays, strengthen brand storytelling and encourage engagement, resulting in consistent audience growth across channels. 

Event Co-Ordination

Led the coordination of Freshers Week events, ensuring all activity ran smoothly, stayed aligned with campaign objectives and delivered a consistent experience for students.

Communications & Content

Supported the creation and delivery of student-focused communications that promoted events, increased awareness of SU services and encouraged participation.

Insight & Continuity

Ensured learnings from 2024 informed planning and delivery in 2025, supporting a more confident, structured and joined-up approach.

The Impact

  • Successfully delivered two consecutive Freshers Week campaigns

  • High attendance across Freshers Week events in both years

  • Strong student feedback, with attendees reporting they felt welcomed into the university community

  • Increased awareness and understanding of the Students’ Union services available to students

  • Provided continuity and confidence across campaign planning and deliver

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“Naomi joined us at a critical time, just as I was stepping into my leadership role, with our team short-staffed and the year’s largest campaign fast approaching. She brought confidence, adaptability and deep expertise, quickly embedding herself as a valued member of the team… Her fresh perspective encouraged us to improve our approach and processes.”

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Dionne Walton, CEO at UOS SU

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