30 Social Media Content Ideas for Your Tourism or Hospitality Business
- Naomi Strudley
- 2 days ago
- 3 min read
Ever find that there’s never enough time to plan your social content?
You’re not alone. Many tourism and hospitality businesses struggle to stay consistent on social media while juggling daily demands of running a busy destination, venue, or attraction.
As a marketing consultant working with businesses across Suffolk, Norfolk, Essex, Cambridgeshire and the wider East of England, I see firsthand how powerful a well-planned content strategy and plan can be – and how much pressure there is when you’re short on time.
With a bank of ready to use ideas, you can show up consistently, engage your audience, and drive bookings – even when time isn’t on your side.
Whether you’re an accommodation provider, a tourist attraction, a local tourism organisation, or a hospitality business, here are 30 social media marketing content ideas you can steal, adapt and reuse.
Inspirational Content Ideas
Wish you were here? – use scenic photos of your destination or the local area.
Seasonal snapshots – show how your business looks in spring, summer, autumn and winter.
What’s on this weekend – share local events or things to do near your business.
48 hours in Suffolk [or your location] – a reel or carousel showing how to make the most of a weekend in the local area.
Top 5 reasons to visit Norfolk [or your location] this season – link to a blog post if you have one.
Local walks or cycle routes – great for outdoor loving audiences across the East of England.
Best beaches, cafes or attractions nearby – tag local partners to build local collaborations.
Timelapse videos or drone footage – especially powerful for scenic destinations.
Guest contributions – re-share guest posts and memories.
Morning views – highlight the view from your window, particularly if it’s a scenic one.
Build Trust & Answer Questions
FAQs – answer things like check in times, policies, or parking in a short-form video.
What to pack for a stay in the East of England – especially helpful for any international or first-time visitors.
Pet-friendly features – showcasing your dog-friendly offering (if you offer that).
Accessibility highlights – ramps, ground-floor rooms, or quiet zones.
Sustainability conscious – sharing any sustainability practices you have in place.
Local travel tips – best times to visit, hidden spots to explore.
Review spotlights – pick a guest review and share as a visual post.
Meet the Team – a series introducing the people behind the scenes.
Mini room or accommodation tours – great for pubs with rooms, boutique stays or glamping spots.
Before you book – what people show know or expect when they visit.
Boost Engagement
Polls and ‘this or that’ stories – beach day or coastal walk? Local ale or wine?
User-generated content (UGC) – resharing guest photos or videos (with credit).
Giveaways or competitions – partner with other East of England businesses for extra reach.
Behind the scenes (BTS) stories – morning coffee, prepping for guests, stocking up the bar after a busy evening shift.
Local food & drink spotlights – either on-site or nearby (think Suffolk cider, Norfolk seafood, Essex wine).
‘Did you know?’ posts – quirky facts about the local area or your property.
Seasonal recipe or drink feature – especially great for pubs and inns.
‘Save this for later’ style posts – encourage people to bookmark your tips or guides.
Event or offer countdowns – builds momentum for seasonal campaigns.
Live Q&A or walkaround – interact with followers in real time.
Social media can often feel overwhelming, but with a solid plan and a bank of go-to content ideas, it gets a whole lot easier – and a lot more effective.
If you’re struggling to keep your content aligned with your marketing goals or just need some extra support so that you can concentrate on the day to day operations in your business, I’d love to help. Let’s chat about how you can make your social media work harder for your tourism or hospitality business. Drop me a message!
