Six Benefits of Blogging for Small Businesses

Blogging is a powerful tool for building and maintaining brand identity and awareness for small businesses. It’s a way of communicating what your business does, the value you add, and the expertise you provide. Introducing blogging into your marketing plan can be quick and beneficial way of getting in front of your target audience.

Not only does blogging provide a way of breaking down your key messaging, but it also provides a platform to share industry insights and useful resources for your customers or clients. What’s more, blogging can be repurposed for use across a variety of channels, whilst contributing to your website’s SEO and ultimately increasing your search rankings.

Discover six ways that blogging can provide benefit to your business, no matter the industry you’re in.

Increase website traffic

The internet is flooded with information, with over a billion websites battling for their place at the top of search results. Blogging can increase the likelihood of getting shown in the key search terms you want to rank for, driving more traffic to your website as a result. The more keywords you can add into your blog, the better SEO value your blog will have, improving the chances of getting your voice heard amongst your target audience.

Drive conversions and sales

When running a small business, you’re most likely looking to make sales, right? Whether that’s people looking to buy a product or service, you need them to convert from just browsing your website, to purchasing the product or making a call to have an in-depth chat.

However, before even making a decision to buy, the potential customer might be looking to find out more about your business and expertise. This is where blogging comes in – use it as a tool to showcase your expertise and explain how you cut above the rest.  

Become a thought leader in your industry

Thought leadership is more than just a buzzword. It’s a really valuable tool to have in your marketing chest. You started your business because you know a lot about what works in the industry and have probably overcome a lot of challenges that you’ve learnt from along the way. Being a thought leader is a way of demonstrating your expertise and by sharing these insights in your blog, you can show that you’re trustworthy – something that is vital during the decision-making process for any customer.

Boost brand awareness and loyalty

Blogging is a way of sharing content that’s relevant to your brand, including its vision and objectives. By providing in-depth knowledge on a variety of topics, you can help your customers feel that they are getting value from their interactions whilst aligning with what your business offers them.

Creating and nurturing relationships

When customers are looking at businesses to work with, they are looking for a company that they can make a meaningful connection with. Blogging can help to set the tone of your brand and allow your target audience to connect with the business on a more personal level. Allow the reader to understand more about who you are, your values, how you feel about the product or service you offer, and how you deliver top customer service.

Repurpose, repurpose, repurpose

Blogs can provide a whole host of different content, so why keep it just on your website? Take snippets from the blog and turn them into infographics or turn your blog into a video. Share these to your social channels or add the blog into your monthly e-newsletter and link to the full blog for people to find out more. Plus, you’ll be driving even more traffic to your website!  

There’s no denying that it can take time to write a blog, but it can provide your business with so much value, supporting with your marketing and business objectives.

Whether it’s thinking up new topics, or writing regular blog content every month, let’s have a chat about how blogs can be of benefit to your business.